Bem-vindo a Arxo

A ARXO é líder na fabricação de tanques jaquetados e uma empresa brasileira com mais tempo de mercado no segmento de tanques de combustíveis. São mais de 50 anos de qualidade e segurança em tudo o que faz.

E-Book – Guia para calcular a rentabilidade e lucratividade do posto de combustível

E-Book – Guia para calcular a rentabilidade e lucratividade do posto de combustível

A ARXO lança mais um material educativo, desta vez dedicado aos empreendedores e gestores de postos de combustíveis.

O conteúdo visa desmistificar os conceitos de lucratividade e rentabilidade, definições que podem ser utilizados no planejamento e dia a dia do posto de combustível.

Conteúdo exclusivo

Empreendedores em todo o mundo buscam soluções eficientes para alavancar seus negócios e ampliar a sua margem de lucro. No entanto, alguns conceitos são importantes na hora do gestor avaliar o desempenho da sua empresa e elaborar estratégias que aumentem a sua participação de mercado, conquistando o devido reconhecimento no setor.

Dois indicadores fundamentais na análise financeira do seu negócio são a rentabilidade e a lucratividade. No entanto, eles são muito confundidos, talvez, porque tenham o lucro inserido na fórmula de ambos.

Pensando nisso, preparamos esse guia para ajudá-lo nesse cálculo, para que você consiga avaliar com exatidão o desempenho do seu posto de combustível. Além disso, veremos que medidas práticas podem ser tomadas para elevar esses índices e, assim, multiplicar a sua receita. Acompanhe!

Tópicos do E-Book

Diferença da lucratividade para a rentabilidade

Aprenda a calcular a lucratividade

Como aumentar esses índices

Faça um bom planejamento

Treine a sua equipe

Comercial

Segurança

Financeiro e administrativo

Invista no marketing para atrair e fidelizar clientes

Pesquise seu público-alvo

Crie um site ou blog

Marque presença nas redes sociais

Interaja com seu público

Lance campanhas promocionais

Abra uma loja de conveniências

Ofereça um produto de qualidade

Invista em uma infraestrutura eficiente

Clique e baixe agora

 

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